![]() ![]() There is also Luchini, a pizza parlor brew pub connecting the alley to Cahuenga Boulevard, and a few pop-up shops are planned. A working pawn shop off the alley serves as the not-so-secret entrance to Beauty & Essex, a Hollywood version of a Lower East Side restaurant of the same name run by celebrity chef Chris Santos. ![]() Among them is the fancy Avenue nightclub furnished with wood, marble, leather and a $50,000 cuckoo clock. Other buildings in the nearly block-sized complex are made of reclaimed bricks, and house eateries and bars. The hotel interiors were designed by Rockwell Group in a Modernist style with a nod to master mid-century architect Richard Neutra. The hotel - with a cutout facade that changes color at night - was conceived by Killefer Flammang Architects, which was the project architect. Still, the Dream complex is long on flash. Now, with billions of dollars’ worth of new development complete or underway on nearby Vine, the blocks around the Dream Hotel at Cahuenga Boulevard and Selma Avenue are seeing a wave of investment targeting locals out for good time and out-of-towners trying to avoid Hollywood’s most touristy haunts. ![]() The idea is that it will be a cornerstone of a new zone of hotels, restaurants, bars and shops similar to Manhattan’s trendy Meatpacking District, where an old urban industrial district has become an upscale neighborhood flush with restaurants, shops and hotels.Īlready, the once-neglected neighborhood southwest of the intersection of Hollywood Boulevard and Vine Street has seen stylish boutiques and gluten-free restaurants edge out tattoo parlors and dive bars in recent years. But it’s hoped that the boutique lodging with 178 rooms will be more than just the latest entrant in a hot Hollywood market, where two other high-end hotels are expected to open this year. ![]()
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